BODY BIKE ESTABLISHES SALES COMPANY IN ASIA

The establishment of BB Asia Ltd. is a natural consequence of the development of BODY BIKE International and also the expansion and demands of the growing fitness market in Asia. ‘As more and more people are attending fitness centres in Asia, it will eventually create a demand for high quality equipment. It is necessary for the fitness centres to offer something extraordinary to be able to attract new members – may it be in terms of equipment or otherwise,’ CEO of BODY BIKE International Uffe A. Olesen explains. He continues,’ High-end clubs want to cater for their members and give them a first-class experience when working out. BODY BIKE’s indoor cycles can assist in this and to fully exploit the potential of this market, we have decided to establish BB Asia Ltd.’

The sales company will be based in Kaoshiung, Taiwan, and Anna Chang will be President of Sales & Marketing. Contact [email protected]

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