BODY BIKE at 'The Project: IMMERSIVE FITNESS'

On the 27-29 May, 2014 Les Mills and Reebok introduced ‘The Project: IMMERSIVE FITNESSTM’ in London - a totally new workout concept that is set to revolutionize the Studio Fitness industry. It is in the shape of a pop-up studio that will be on a promotional tour of Europe until October.

As the press release states: Together Reebok and Les Mills are showcasing fitness in the digital age. The Project: IMMERSIVE FITNESS™ draws inspiration from live music performance technology and 360° cinema to take the studio workouts to the next level.

The Project: IMMERSIVE FITNESS™ surrounds participants with cinema quality video content projected onto screens of a purpose-built studio.  Instructors cue exercise moves synchronised perfectly with music and graphics, creating a truly immersive fitness experience. The new concept is the integration of technology, exercise education and creative design.