INTRODUCING RIDE ON

Our passion lies with indoor bikes and everything surrounding it. We follow the trends and tendencies closely and embrace the elements that matches our values and strategy, both in terms of our product and in terms of marketing.

The development of indoor cycling and indoor bikes has been rapid in the past few years. We see trends such as HIIT, data tracking, boutique studios and much more. And the bikes are playing an important part in this: the construction, technology and design must keep up the pace to cater for the wishes and needs of the club owners and consumers.

The knowledge and great stories that we gather is worth sharing – and we want to share it with you, your customers, your colleagues and any one that may have an interest in knowing more about the indoor cycling experience and indoor bikes.

So, we went ahead and created RIDE ON – an e-magazine dedicated to the topic of indoor cycling, indoor cycles and any subject related to this. The e-mag will include features on various themes and we will invite a wide range of guest writers to cooperate with us in providing you with interesting articles on relevant topics and the latest trends. In this first issue, the former Health Club Magazine editor Kate Cracknell has been writing the feature article.

As our world is revolving around BODY BIKE®, the content of the e-mag will naturally have a slight tendency to concentrate on just that: BODY BIKE® indoor bikes. But the overall aim is to bring you into the world of indoor cycling – one e-mag at a time! View it here
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