New US distributor

BODY BIKE International A/S selects TKO Sports Group USA Limited as its exclusive distributor for North, Central and South America.

FREDERIKSHAVN, DENMARK June 30, 2010 – BODY BIKE International A/S, manufacturer and marketer of the BODY BIKE Indoor Cycle, today announced that it has selected TKO Sports Group USA Limited to be its exclusive distributor of BODY BIKE branded products in the North, Central and South American markets.

Uffe A. Olesen, CEO of BODY BIKE International A/S, said "We believe this new association with TKO Sports Group will allow us to provide better service to our customers in the Americas with a focus on our strategies for increasing our brand awareness worldwide. The BODY BIKE is a natural extension of TKO’s product offering allowing us to leverage existing relationships for increased market share.”

TKO Sports Group USA Limited is a manufacturer and distributor of fitness, strength and boxing equipment under the trade name TKO. They operate from a state of the art warehouse and distribution center in Houston Texas.  Garry Kurtz, President/CEO of TKO Sports Group said “BODY BIKE offers us a line of indoor cycling products with a very strong brand name and unparalleled quality. We are looking forward to servicing the BODY BIKE customers as well as offering the widely recognized BODY BIKE products to our customers.”

BODY BIKE International A/S is a company placed in Denmark in northern Europe and its sole purpose is to manufacture the best indoor cycles in the world. The cycles are fully produced in Denmark ensuring a high-quality product. The main focus areas are quality, design, innovation and low maintenance.

BODY BIKE is currently represented in 35 countries and has a worldwide net of dedicated distributors.

For additional information about TKO Sports Group please see their web site at www.tko.com or call 1 (713) 895-9270 extension 227. For additional information on BODY BIKE indoor cycles, please see www.body-bike.com or email at [email protected]