IN THIS ISSUE OF RIDE HIGH:
Interview: Bebe Ding
In 2014 the Ding siblings set out to bring a US-style cycling experience to Singapore. Their CRU brand has grown tremendously and they're now eyeing growth across south-east Asia.
Align your stars
It's an omnichannel world for health club operators now - content needs to be put at the heart of the user experience. Wexer CEO, Paul Bowman says clubs' in-house stars are the magic ingredient to successful content creation.
Interview: United Fitness Brands
KOBOX and Boom Cycle came together under the banner of United Fitness Brands in 2021. Now, they're creating a supergroup of boutique studios. We talk to the founders about what they've done so far and how they're planning the future.
Power play
We talk to Peaks Coaching Group's founder and CEO, Hunter Allen, about which training method you should use in your indoor cycling classes. With many options like heart rate, RPM, and power zones it can be difficult to choose. Paul explains why it's all about power for him.
A new cohort
During Covid-19, many people invested in indoor cycles to maintain their workouts while at home. How do we now convince these individuals to come and experience an in-person class? The experts give their suggestions for getting your members back into the club.
Reclaiming the crown
Pedaling for over 30 hours on a bike may not sound too appealing, but for a group of Australian cycling enthusiasts, it had to be done. In January 2022 this group set the new Guinness World Record for Longest Static Cycling Class, reclaiming the title from a team in the United States.